Matthew Ferrara & Company
Print This Page    Email to a Friend    Subscribe to our RSS Feed

The following articles have been written and compiled over the past 24 months. The majority of the articles have been written by Matthew J. Ferrara, President and CEO of Matthew Ferrara & Company. Many of the articles below have been published in industry publications. Matthew is a syndicated columnist, visiting editor, and subject matter expert for many of the nations leading real estate technology publications.
Get Ready to NOT Install Vista
This month, Microsoft has finally released its much-delayed new operating system, Vista. Many companies are now wondering just how to deal with it. If the fact that the system was "delayed" repeatedly by Microsoft itself doesn't give you a clue, perhaps your memory of the last time a new OS was released will. Remember when Microsoft XP was released? Take a deep breath and let it all out - and say to yourself: Not again! » Full article...
Shape Your future
By all accounts, 2006 was a fairly good year. Some agents would have called it a "down" year - but if the only evidence for that is that some of us did a few less "exuberant" deals than the year before, we should always be so lucky in "down years." Not every real estate professional had a down year, though; and of those that didn't, one important trend stands out... » Full article...
Email Embarrassment
Like the telephone of the 20th century, email has become the 21st century's tele-tool for lead generation, customer service and daily communication. Given its central importance in our businesses, you still would not believe how embarrassingly awful email communications remain today... » Full article...
Blackberry Pearls of Wisdom
What happens when a technology company listens to its customers? Sometimes, just sometimes, they release a product that astounds: rich in features, easy to use and best of all - works as advertised. Products that have done this are really few and far between: the IBM Thinkpad and Apple's iPod come to mind. And finally - without a moment to spare - such a magical device has come to the world of email-enabled cell phones: The Blackberry Pearl. » Full article...
The Blog Days of Summer
Show me an agent without an opinion about the market, buyers, sellers or mortgage rates, and I'll show you a dead agent. But try to channel that agent's opinions into a useful marketing tool and I'll suggest you create a blog. » Full article...
Home to Roost
Consider it a wake up call: interest rates are a little higher, inventory is a lot larger and days on market are far longer. Certainly, it's not a crisis - not a burst bubble - but nobody can deny that the marketplace has substantially changed from last year's frenzy days of have-a-pulse-and-a-license-make-a-sale conditions. » Full article...
Prospecting Simplified
What's in a name? In the technology world, how we use our tech tools is often directly related to what we call them. The name of a device can expand - or contract - the ideas we have about how certain tech tools can help us work smarter every day. Such is the case, I think, with the nickname for today's handheld computers, the "PDA." » Full article...
Call us today for Pricing and Options
Call: 800.253.2350 ext 259
Or Email: ddeveau@matthewferrara.com