Featured
What if Listings were Irrelevant?
Here’s a question that’s certain to be avoided by the real estate industry: What are you planning to do on the day that “taking a listing” becomes totally irrelevant? It’s coming, of course, and it’s not just because of a “housing recession” or any such calamity. Real estate based upon consumer needs, not actual “listings” will be the focus of the Next Generation of Real Estate.
And clearly nobody is prepared.
Next Generation
Bang! Internet Marketing is Dead!
It’s official. Internet marketing as you know it died today. One of the internet’s largest social network sites finally killed one of the internet’s largest search engines as the “eyeball attractor” for display ad views. Although it got little news, this mighty accomplishment may be the herald of a major shakeup for online commerce.
Consider yourself forewarned: Everything you thought about internet marketing to-date is now old news.
Real Estate Tech
More Meaningless Marketing
When I read this headline this morning, I immediately thought of that Britney Spears song, “Oops! I did it again!” Once again, another real estate company is reporting some “numbers” designed to get people - consumers, agents, Martians - to gasp. Seems like their website has generated some few millions of “leads” to their agents. You know, buyers who go on their website and ask for more information. It’s another orchestrated PR campaign to get the public to say, “Wow! That’s a lot! It must mean they are really good!”
Too bad, then, that it’s just another example of totally meaningless marketing. What’s worse: Generation X and Y know it.
What if Listings were Irrelevant?
Here’s a question that’s certain to be avoided by the real estate industry: What are you planning to do on the day that “taking a listing”... Read more »
Bang! Internet Marketing is Dead!
It’s official. Internet marketing as you know it died today. One of the internet’s largest social network sites finally killed one of the internet’s... Read more »
Avoiding the Industry Disaster
Just how close is the real estate industry to duplicating the disaster achieved by the airline industry? Contrary to popular belief, neither industry has been challenged... Read more »
Six Cool Ideas to Boost Agent Productivity
Why do some agents make more sales than others? What makes some agents capable of creating sales when others struggle for a single lead? Contrary to popular belief,... Read more »
Real Estate, the Next Generation
Real Estate, the Next Generation isn’t about fixing brokerage. It’s about planning to compete in an industry that’s consumer-centric, tech-savvy and quality-centric. It starts by examining the modern buyer and sellers and asking, What do they want and how do they want it? Once brokers identify that the future consumer isn’t anything like the past consumer, they’ll be able to design strategies to be successful in a whole new marketplace.
Mastering Real Estate - Brokers and Managers
At Matthew Ferrara and Company, our experience with companies all across the world consistently reveals one pattern: Companies that change - and those that don’t - can always point to the leader. When a company is outpacing the competition, it’s because of a manager that sets the goals and coaches agents to higher levels of performance. Those companies that move faster and smarter usually have brokers who watch the consumer - not the competition - then mobilize their resources, most especially their people, to maximize the marketplace.
Five Myths of Leads Management
Contrary to popular belief, most REALTORS don’t generate a lot of business from their website - not enough, at least, to have completely abandoned other non-performing activities like postcard mailings and newspaper classifieds. The reason, of course, is that it’s the consumer’s fault. They are “just looking” or they “won’t get back to me” or some other such anecdotal research. The solution, then, is to get brokers to redesign their websites, triple their spending on keywords and pay-per-click and even pay third parties to “generate” leads for them.
What We Do
Open Houses
UTC
-
- What if Listings were Irrelevant?
- Bang! Internet Marketing is Dead!
- Avoiding the Industry Disaster
- Six Cool Ideas to Boost Agent Productivity
- More Meaningless Marketing
- Five Reasons REALTORS Are Losing Market Share
- The Future of Real Estate Prospecting
- Recruiting and Retention: The Right Stuff
- Front Page Products
- What Makes Brokers More Broke?
-
- MFC Tech Tab - Tech tips, how-to’s, great links, CyberExpert archives and more!
